Web & Graphic Design for Small Business – An Introduction to SEO

How your website is ranked by popular search engines, e.g. Google,Yahoo, Bing, AOL e.t.c. affects its potential to reach customers. This is a great way to reach people who are searching specifically for your product or service and can be very cost effective compared with other forms of advertising. Google is the most used search engine thus it makes sense to design your website with Google search engine in mind. Effective design is the best way to convert your online visitors. Talk to your graphic design Brisbane team to learn more.

 

How to rank well in Google:

1. Keyword Research.

In order to target the search engines you need to identify which keywords you want to target. Do keyword research around your industry to find out which keywords people type into search engines when searching for the goods or services you supply. Try to come up with as many keywords as possible and use them in your content. The Google Adwords Keyword Tool will most likely help in the search for a keyword. It is a free tool and it will give you a good estimate of the number of people that search for a particular phrase in Google. Using search data from Google is a good indication of what people are searching for as it is the most popular search engine.

 

2. Using Long keywords

A small business may find it difficult to compete for competitive keyword terms with big businesses. In this scenario it is good to go for the long, descriptive keywords which are less likely to be of interest to the big businesses. These keywords are often less searched for than more popular terms. You may be able to find quite a few of these phrases in your industry that bring with them a good amount of traffic to your website. Longer, more descriptive phrases bring a higher conversation from searchers because these people know exactly what they want and are more likely to be specifically looking for the product or service you offer.

 

3. Links

Google uses the quality and quantity of links from other website s to yours to rank your website. The more links one has to his website the higher you will rank in Google for your chosen keywords. Links from well known and powerful websites like Harvard.edu will help you rank higher. It is rare to get links from those powerful websites. A link from a website whose subject is related to your s may also help you gain a higher ranking in the search engines.

 

4. Anchor Text

A search engine knows what subject a linked-to website is about by looking at the anchor text of the link. This is the text that forms the link. The search engines will then be helped to understand what the linked to page is about. If many websites link to a page using the same or similar anchor text that page will rank higher in the search engines for the text that other websites are linking to it with.

 

5. Getting Website Links

i) Directories:

Submitting your website to online directories is a simple way of gaining links. There are a number of such directories but be selective and choose industry related directories as this will help as it is a related field.

Yahoo directory is a commercial directory which is one of the oldest and most respected directories. Try to use an anchor text that matches the keywords and phrases that you have decided to target when submitting your website to directories.

ii) Graphic Design & Website Content:

A websites that provides useful information attracts links back to it. An original content provides unique take on a subject and often attracts links. Always make your content as unique as possible.

 

Conclusion:

Search engine optimization can be done by well established companies that deal with optimization. Quality graphic design sets the foundation for any seo campaign. If you are located in Brisbane or surrounding areas - talk to your trusted graphic design brisbane experts today.